Response Rates in HRM/OB Survey Research: Norms and Correlates, 1990-1994
分析了1990-1994年六本期刊上的调查研究，发现预先通知、识别编号、后续提醒和议题显著性显著影响回复率，其中后续提醒和议题显著性的作用仅见于邮寄调查。
Literature from marketing, sociology, and public opinion measurement reveals several variables associated with high response rates. The literature suggests that advance notice, follow-up reminders, monetary incentives, and issue salience are associated with higher response rates in consumer populations. Further, the literature suggests that length of questionnaire decreases response rates. An analysis of articles from the Journal of Applied Psychology, Personnel Psychology, Human Relations, Group & Organization Management, Journal of Business and Psychology, and Public Personnel Management was conducted for the years 1990 to 1994 to determine if these trends generalized to industrial samples. Multiple regression analyses found that four variables were significantly associated with response rates. These variables were advance notice, identification numbers, follow-up reminders, and salience. The associations of figllow-up reminders and salience to higher response rates were only found in mailed surveys. Future research and theoretical orientation toward study of response rates are discussed.