Redesigning product lines with conjoint analysis: A reply to Wittink
Albert Page和Harold Rosenbaum回应Dick Wittink的批评，指出食品加工机市场的额外特征，并讨论最小二乘回归作为分析选项的优缺点。
Albert Page and Harold Rosenbaum reply to Dick Wittink, noting some additional characteristics of the food processor market. They agree that least-squares regression is another option for analysis and that problems may be introduced by comparing across attributes with differing numbers of levels; however, they argue that other criticisms may lead to additional cost and complexity without necessarily increasing the validity of the results.