An Evolutionary Approach to Product Growth Theory
针对产品生命周期概念的争议，提出产品演化周期作为替代框架，以更好地解释和管理产品增长与扩散现象。
The continuing controversy about the product life cycle (PLC) concept may indicate that the concept, while useful, is inadequate to explain the entire phenomenon of product growth and proliferation. An alternative concept, the product evolutionary cycle (PEC), is hereby proposed to help resolve this controversy and to provide a better framework for explaining and managing product growth.