Niching versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings
这篇1988年的论文提出一种方法，通过分析购买频率和渗透率数据来区分利基品牌和换换口味品牌，帮助营销人员推断品牌定位。
Barbara E. Kahn, Manohar U. Kalwani, Donald G. Morrison, Niching versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings, Journal of Marketing Research, Vol. 25, No. 4 (Nov., 1988), pp. 384-390