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新产品专业人士概况

A Profile of the New Product Professional

Journal of Product Innovation Management · 1991
被引 9
ABS 4

中文导读

基于1990年对产品开发与管理协会成员的调查,分析了新产品专业人士的职业特征与薪酬水平的关系,并比较了从业者、顾问和学者的差异。

Abstract

This article reports the results of a survey of members of the Product Development and Management Association conducted in April 1990. A central purpose of the research was to obtain information about the career characteristics of new product professionals, and relate it to their level of financial compensation. Information is also provided relative to educational preparation, markets served, job characteristics, and new product responsibilities. Where appropriate, the situations of practitioners, consultants and academics are compared on these factors.

新产品开发市场营销职业特征