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关于服务企业内部文化一致性的说明:员工职位对营销文化态度的影响

A Note on Cultural Consistency within the Service Firm: The Effects of Employee Position on Attitudes toward Marketing Culture

Journal of the Academy of Marketing Science · 1991
被引 3
人大 AFT50ABS 4*
服务营销组织文化员工态度营销管理