Parameter Estimation in Marketing Models in the Presence of Influential Response Data: Robust Regression and Applications
研究了当营销数据中存在异常或高影响力观测值时，如何用稳健回归方法改进参数估计，并展示了在营销模型中的应用。
Vijay Mahajan, Subhash Sharma, Yoram Wind, Parameter Estimation in Marketing Models in the Presence of Influential Response Data: Robust Regression and Applications, Journal of Marketing Research, Vol. 21, No. 3 (Aug., 1984), pp. 268-277