On the Econometric Measurement of the Duration of Advertising Effect on Sales
研究了如何用计量经济学方法测量广告对销售影响的持续时间，对营销研究人员和广告效果评估者有用。
Charles B. Weinberg, Doyle L. Weiss, On the Econometric Measurement of the Duration of Advertising Effect on Sales, Journal of Marketing Research, Vol. 19, No. 4, Special Issue on Causal Modeling (Nov., 1982), pp. 585-591