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儿童电视观看行为

Children's Television Viewing Behavior

Journal of Marketing · 1980
被引 5
人大 AFT50UTD24ABS 4*

中文导读

研究发现儿童并非仅在周六早上看电视,其收视高峰与普通人群一致,且收视量随季节变化,对节目结构变化有积极或消极反应。

Abstract

Children watch television much of the telecasting period rather than just Saturday morning. Their peak viewing time is the same as for the general population. Children are not passive acceptors of telecasts; they demonstrate substantial seasonal variations in viewing volume and respond both positively and negatively to changes in program structure.

儿童媒体电视收视受众行为