预付货币激励对邮件调查回复率影响的建模

Modelling the Effects of Prepaid Monetary Incentives on Mail-Survey Response

Journal of the Operational Research Society · 1988
被引 1
ABS 3

中文导读

构建了预付货币激励对邮件调查回复率影响的统计模型,发现激励金额对回复率影响不显著,并开发了成本效益模型帮助研究者评估激励的经济价值。

Abstract

This paper presents a statistical model relating the impact of prepaid monetary incentives on response rates from mail surveys. The model supports the use of monetary incentives, but inclusion of incentive value made an insignificant contribution to the model. A cost-benefit model was developed to estimate the economic worth of incentives when a researcher is attempting to achieve a target sample size.

调查方法激励设计成本效益分析统计学