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合理规则与规则之理:对分销商的纵向限制

Reasonable Rules and Rules of Reason: Vertical Restrictions on Distributors

Journal of Marketing · 1982
被引 11
人大 AFT50UTD24ABS 4*

中文导读

提出一套指南,用于对制造商施加给独立分销商的纵向限制适用“合理规则”,基于经济影响、制造商控制需求及促进有效竞争的公共政策分析。

Abstract

This article proposes a set of guidelines for the application of the “rule of reason” to vertical restrictions imposed by manufacturers on independent distributors. The guidelines have been developed from an analysis of the economic impact of vertical restrictions, the needs of manufacturers for distribution control, and a public policy that fosters effective competition.

竞争政策产业组织反垄断经济学分销渠道管理