Exploring retail bank performance and new product development: A profile of industry practices
基于调查，报告了零售银行新产品开发实践与绩效水平的关系，发现高绩效银行在开发流程、结构和实践上明显不同。
Based on their survey, Eric Reidenbach and Donald Moak report that various aspects of new product development practices are associated with different levels of retail bank performance. Such practices and activities as the existence of a formal evaluation process, the existence of new product managers, the length of time a product spends in development, and the percentage of the operating budget spent on new product development tend to vary according to bank performance. Top performers have decidedly different new product development processes, structures, and practices than do average or negative performers.