Modeling New Product Screening Decisions
研究对比了多种新产品筛选模型在预测产品成败上的准确性，基于86位经理对6款照明产品的实际评估数据，为管理者选择筛选工具提供参考。
A variety of systematic procedures have been proposed to manage the task of evaluating potential new products at various stages of the development process. Kenneth Baker and Gerald Albaum have chosen to contrast the performance of several different types of screening models using the actual evaluations of 86 new product managers employed by 76 Fortune 500 companies. Managers were briefed on six lighting products actually developed by another manufacturer, and they evaluated all six products using 33 criteria. The screening models were used to predict the success or failure of each of the product concepts, and these predictions were compared to the actual results experienced by the original manufacturer. Thus, the study provides insights on the accuracy of screening models.