The Realms of Scientific Meaning Framework for Constructing Theoretically Meaningful Nominal Definitions of Marketing Concepts
针对营销理论中概念定义因自然语言导致的模糊和歧义问题，提出一个框架，帮助研究者评估并提升概念定义的理论意义，并用消费者期望等概念演示其应用。
Nominal definitions of concepts specified in marketing theories are vulnerable to problems involving conceptual ambiguity and vagueness when they are defined using natural language systems. The authors present a framework that researchers can use to assess the theoretical meaningfulness of conceptual definitions and to improve theoretical meaningfulness using the specification of formal language systems. Although the framework is applicable to any conceptual definition, the authors use several consumer expectations and related concepts to demonstrate the contribution of this framework to the improvement of conceptual definitions and to the process of theory formalization.