Supervisory Feedback: Alternative Types and Their Impact on Salespeople's Performance and Satisfaction
研究了主管反馈的不同类型(如正面、负面、频率等)如何影响销售人员的绩效和工作满意度,对销售经理和研究者有参考价值。
Bernard J. Jaworski, Ajay K. Kohli, Supervisory Feedback: Alternative Types and Their Impact on Salespeople's Performance and Satisfaction, Journal of Marketing Research, Vol. 28, No. 2 (May, 1991), pp. 190-201