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主管反馈:不同类型及其对销售人员绩效和满意度的影响

Supervisory Feedback: Alternative Types and Their Impact on Salespeople's Performance and Satisfaction

Journal of Marketing Research · 1991
被引 138
人大 AFT50UTD24ABS 4*

中文导读

研究了主管反馈的不同类型(如正面、负面、频率等)如何影响销售人员的绩效和工作满意度,对销售经理和研究者有参考价值。

Abstract

Bernard J. Jaworski, Ajay K. Kohli, Supervisory Feedback: Alternative Types and Their Impact on Salespeople's Performance and Satisfaction, Journal of Marketing Research, Vol. 28, No. 2 (May, 1991), pp. 190-201

市场营销销售管理组织行为学心理学