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渠道领导行为对渠道内冲突的影响

The Impact of Channel Leadership Behavior on Intrachannel Conflict

Journal of Marketing · 1983
被引 62
人大 AFT50UTD24ABS 4*

中文导读

研究了特许经营渠道中不同类型的领导行为(参与型、支持型、指导型)如何影响渠道成员对冲突的感知,发现当特许人表现出强调参与、支持和指导的领导风格时,行政和产品服务问题引发的冲突会减少。

Abstract

This study examines the impact of different types of channel leadership behavior on channel members' perceptions of intrachannel conflict in a franchise distribution channel. Factor analysis and canonical correlation analysis are used to explore the relationships between participative, supportive and directive leadership behavior and dependent measures of intrachannel conflict. The results indicate that conflict arising from both administrative and product-service issues diminishes when the franchisor is perceived to exhibit a leadership style emphasizing participation, support and direction in carrying out channel activities.

渠道管理领导风格特许经营冲突管理营销渠道