The Information Overload Controversy: An Alternative Viewpoint
回顾信息过载争议，提出研究信息负荷对消费者决策影响的方法，并重新分析已有数据，得出有趣发现，对公共政策和管理有启示。
This paper reviews the information overload controversy and presents a methodology for investigating the effects of information load on consumer decision making performance. The proposed framework enables the statistical testing of specific hypotheses and can incorporate several extensions and refinements. The methodology is illustrated by re-analyzing the published data of previous studies; some interesting findings emerge from the analysis. The paper concludes with some public policy and managerial implications of the consumer information overload concept.