The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions
研究了品牌组合的特征如何影响消费者对品牌延伸的评价，对品牌经理和营销研究者有参考价值。
Peter A. Dacin, Daniel C. Smith, The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions, Journal of Marketing Research, Vol. 31, No. 2, Special Issue on Brand Management (May, 1994), pp. 229-242