On the Use of Hidden Surface Routines in the Analysis of Marketing Data
介绍如何用隐藏表面程序将三维数据转化为二维图像,并用消费者偏好研究数据演示这一过程,帮助营销人员更直观地理解数据。
The visual presentation of a set of data facilitates its understanding and explanation. This paper describes how hidden surface routines can be used to construct two-dimensional portrayals of three-dimensional data. Data from a study on consumer preferences is used to illustrate the process.