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论隐藏表面程序在营销数据分析中的应用

On the Use of Hidden Surface Routines in the Analysis of Marketing Data

Journal of Marketing · 1980
被引 1
人大 AFT50UTD24ABS 4*

中文导读

介绍如何用隐藏表面程序将三维数据转化为二维图像,并用消费者偏好研究数据演示这一过程,帮助营销人员更直观地理解数据。

Abstract

The visual presentation of a set of data facilitates its understanding and explanation. This paper describes how hidden surface routines can be used to construct two-dimensional portrayals of three-dimensional data. Data from a study on consumer preferences is used to illustrate the process.

市场营销数据可视化消费者偏好数据分析