The Comparative Advantage Theory of Competition
阐述了战略文献中新兴的“比较优势竞争理论”的基础，并将其与新古典完全竞争理论对比，认为该理论能更好地解释宏观和微观现象，并评估市场导向作为比较优势的潜在资源。
A new theory of competition is evolving in the strategy literature. The authors explicate the foundations of this new theory, the "comparative advantage theory of competition," and contrast them with the neoclassical theory of perfect competition. They argue that the new theory of competition explains key macro and micro phenomena better than neoclassical perfect competition theory. Finally, they further explicate the theory of comparative advantage by evaluating a market orientation as a potential resource for comparative advantage.