Judicial Standards for Survey Research: An Update and Guidelines
梳理了过去十年法院审查和接受调查研究时形成的规则，为营销经理、调查人员和律师提供使用调查数据作为证据的指南。
Courts have increasingly reviewed and accepted survey research during the past decade. As a result, implicit and explicit rules have evolved that reflect judicial perspectives of survey research methodology. The author illustrates these rules, thus providing guidelines for marketing managers, survey researchers, and attorneys who might eventually use survey data as evidence.