Why Put Off Until Tomorrow What You Can Do Today: Incentives and the Timing of New Product Introduction
通过统计研究和行业案例，说明企业推迟新技术产品推出的激励因素，尤其是增长需求超过对现有产品线蚕食的担忧时，会影响上市时机。
Using related statistical studies and specific industry examples, William Putsis, Jr. illustrates how incentives for delaying the introduction of a new technology has played a major role in the development of certain consumer electronics markets over the past 25 years. Specifically, the introduction of a new product which incorporates some new technology can often be delayed until the firm's need for growth exceeds the fear of cannibalizing the firm's current product line. This concern is viewed as only one of many concerns that may delay or speed a new technology to market.