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调查问卷预测试中的问题与初步发现

The Pretest in Survey Research: Issues and Preliminary Findings

Journal of Marketing Research · 1982
被引 249
人大 AFT50UTD24ABS 4*

中文导读

尽管预测试在调查研究中被广泛认为重要,但方法论关注不足。本文总结了当前实践,并通过实证研究检验受访者口头报告在预测试中的效果,发现其能识别部分问题题目但非全部。

Abstract

Despite their widely recognized importance in survey research, pretests have received little methodological attention. The authors summarize the current state of the art and report results from an empirical investigation of the effectiveness of respondent verbalizations in pretesting. The results suggest that pretesting is effective in identifying some types of problem questions but not others.

调查研究方法问卷设计心理学政治学