Missing the Boat and Sinking the Boat: A Conceptual Model of Entrepreneurial Risk
批判了用金融投资组合理论指导新企业规划的做法，提出了更符合统计推断的风险双重概念，帮助理解创业决策及规划如何既降低又增加风险。
The use of financial portfolio theory to guide new venture planning is discussed and rejected. Instead, a dual conceptualization of business risk is offered that is more consistent with statistical inference and several other theories of risk and decision making. It provides a better understanding of entrepreneurial decision making and how planning can both reduce and increase risk.