Formulating Retail Location Strategy in a Changing Environment
提出一个帮助零售商在动态环境中制定选址策略的流程，包括评估站点吸引力、选择备选站点和简化计算的方法，并利用竞争均衡概念应对未来多种情景。
To design successful strategies retailers must take into account not only the marketing environment confronting them today but also anticipate possible competitive and demographic changes. This article presents a procedure to help retailers formulate a strategic location plan in a dynamic environment. The procedure involves a model for assessing site desirability, a criterion for selecting among alternative sites, and a heuristic to facilitate the computational procedure. A key element is the use of competitive equilibrium concepts to provide desirable strategies under a variety of future scenarios.