TESTING THE WATERS: USING COLLECTIVE REAL OPTIONS TO MANAGE THE SOCIAL DILEMMA OF STRATEGIC ALLIANCES.
提出集体实物期权概念，通过产生关系性小胜利来建立信任，从而管理战略联盟中的社会不确定性，并分析了合作伙伴暴露程度和声誉的影响。
We extend real options research by introducing the concept of collective real options and model how collective real options provide strategic alliances a mechanism to manage social uncertainty.Collective real options manage social uncertainty by producing relational small wins that develop trust.The amount of trust developed by acquiring a collective real option depends on the exposure of alliance partners.Alliance partner reputation also plays an important role in the impact of collective real options.