The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination
定义了市场知识能力的概念，将其分为三个过程，并用软件行业数据验证了这些过程对新产品优势的正面影响，以及新产品优势与市场绩效的正向关联。
Although the role of market knowledge competence in enhancing new product advantage is assumed widely in the literature, empirical studies are lacking because of an absence of the concept definition. In this study, the authors conceptualize market knowledge competence as the processes that generate and integrate market knowledge. The authors test the conceptual model using data collected from the software industry. The findings show that each of the three processes of market knowledge competence exerts a positive influence on new product advantage. The results also reveal a positive association between new product advantage and product market performance. The findings regarding the antecedents indicate that the perceived importance of market knowledge by top management has the largest impact on the processes of market knowledge competence.