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价格数量折扣:对买方和卖方的一些启示

Price Quantity Discounts: Some Implications for Buyers and Sellers

Journal of Marketing · 1987
被引 28
人大 AFT50UTD24ABS 4*

中文导读

提出价格数量折扣计划的分类,并分析其对买方订购行为和替代分销渠道形成的影响,揭示折扣计划中隐含的额外机会。

Abstract

Price quantity discount schedules are shown to present opportunities to buyers beyond those explicit in the discount schedule itself. The authors propose a taxonomy of price quantity discount schedules, and within that taxonomy examine the implications of price quantity discounts for the ordering behavior of buyers and the formation of alternative channels of distribution.

微观经济学定价策略供应链管理分销渠道