Using Information Processing Theory to Design Marketing Strategies
研究展示了信息处理理论在设计营销策略中的实用性，提出了两种有效对抗负面谣言影响的策略，并指出直接反驳谣言的传统方法无效。
The research demonstrates the usefulness of information processing in designing marketing strategy. Two strategies based on information processing theory are shown to be effective in combating the impact of an adverse rumor. The traditional theoretical and intuitive strategy of directly refuting a rumor is shown to be ineffective.