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设定佣金率以控制销售人员对现有客户与潜在客户的精力分配

Setting Commission Rates for the Control of the Salesperson's Client-Prospect Effort Allocation

Journal of the Operational Research Society · 1990
被引 0
ABS 3

中文导读

研究了如何通过设定佣金率来引导销售人员合理分配精力于现有客户和潜在客户,为销售管理者提供优化佣金结构的决策支持。

Abstract

Rene Y. Darmon, Setting Commission Rates for the Control of the Salesperson's Client-Prospect Effort Allocation, The Journal of the Operational Research Society, Vol. 41, No. 2 (Feb., 1990), pp. 151-163

销售管理佣金设计运营研究市场营销