International Market Segmentation Based on Consumer-Product Relations
提出一种基于消费者与产品关系的国际市场细分方法，帮助企业在全球市场中识别具有相似消费模式的细分群体。
Frenkel Ter Hofstede, Jan-Benedict E. M. Steenkamp, Michel Wedel, International Market Segmentation Based on Consumer-Product Relations, Journal of Marketing Research, Vol. 36, No. 1 (Feb., 1999), pp. 1-17