Japanese and British Companies Compared: Contributing Factors to Success and Failure in NPD
比较在英国经营的日资与英资企业在新产品开发中的成功与失败因素，发现失败率仍高，日资企业略优于英资企业。
The success or failure of a new product is an issue of continuing concern to management in the 1990s. Little research, however, has been conducted on this issue from a British perspective. In this article, Scott Edgett, David Shipley and Giles Forbes report the findings of an investigation into success and failure in Japanese‐ and British‐owned firms that conduct business in the United Kingdom. The results from this comparative study illustrate that new product failure rates are still high, with the Japanese firms only marginally outperforming British owned firms.