Predicting When Two-Sided Ads Will Be More Effective than One-Sided Ads: The Role of Correlational and Correspondent Inferences
研究通过相关推断和对应推断理论，预测双面广告比单面广告更有效的条件，对广告策划者选择广告策略有参考价值。
Cornelia Pechmann, Predicting When Two-Sided Ads Will Be More Effective than One-Sided Ads: The Role of Correlational and Correspondent Inferences, Journal of Marketing Research, Vol. 29, No. 4 (Nov., 1992), pp. 441-453