A Canonical Expansion Model for Multivariate Media Exposure Distributions: A Generalization of the "Duplication of Viewing Law"
提出一个规范展开模型，将“观看重复律”推广到多元媒体接触分布，用于估计受众同时接触多个媒体的概率，对广告投放和媒体规划有参考价值。
Peter J. Danaher, A Canonical Expansion Model for Multivariate Media Exposure Distributions: A Generalization of the "Duplication of Viewing Law", Journal of Marketing Research, Vol. 28, No. 3 (Aug., 1991), pp. 361-367