Violence and sex impair memory for television ads.
研究发现，在暴力或色情电视节目中插播广告，会显著降低观众对广告品牌的即时和24小时后记忆，且不受观众年龄、性别或节目喜好影响，提示广告主赞助此类节目可能不划算。
Participants watched a violent, sexually explicit, or neutral TV program that contained 9 ads.Participants recalled the advertised brands.They also identified the advertised brands from slides of supermarket shelves.The next day, participants were telephoned and asked to recall again the advertised brands.Results showed better memory for people who saw the ads during a neutral program than for people who saw the ads during a violent or sexual program both immediately after exposure and 24 hr later.Violence and sex impaired memory for males and females of all ages, regardless of whether they liked programs containing violence and sex.These results suggest that sponsoring violent and sexually explicit TV programs might not be a profitable venture for advertisers.If your advertising goes unnoticed, everything else is academic.