An Experimental Test of the Effects of a Monetary Incentive on Cooperation Rates and Data Collection Costs in Central-Location Interviewing
通过实验检验了在中心地点访谈中提供货币激励对受访者合作率和数据收集成本的影响，发现激励提高了合作率但增加了成本。
Frederick Wiseman, Marianne Schafer, Richard Schafer, An Experimental Test of the Effects of a Monetary Incentive on Cooperation Rates and Data Collection Costs in Central-Location Interviewing, Journal of Marketing Research, Vol. 20, No. 4 (Nov., 1983), pp. 439-442