The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research
基于图式理论，研究了品牌定位策略如何影响消费者对品牌和产品品类的感知，对营销和广告从业者有参考价值。
Mita Sujan, James R. Bettman, The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research, Journal of Marketing Research, Vol. 26, No. 4 (Nov., 1989), pp. 454-467