The Last Straw? Cigarette Advertising and Realized Market Shares among Youths and Adults, 1979-1993
研究了1979-1993年间香烟广告对青少年和成人市场份额的实际影响，发现广告对青少年品牌选择有显著作用，对成人影响较小。
Richard W. Pollay, S. Siddarth, Michael Siegel, Anne Haddix, Robert K. Merritt, Gary A. Giovino, Michael P. Eriksen, The Last Straw? Cigarette Advertising and Realized Market Shares among Youths and Adults, 1979-1993, Journal of Marketing, Vol. 60, No. 2 (Apr., 1996), pp. 1-16