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美国反贿赂立法:国际营销的障碍

American Bribery Legislation: An Obstacle to International Marketing

Journal of Marketing · 1980
被引 18
人大 AFT50UTD24ABS 4*

中文导读

讨论了《反海外腐败法》的关键方面及其对美国高管从事国际营销的影响,指出该法导致美国企业处于竞争劣势,部分公司正寻求规避该法。

Abstract

The authors discuss some key aspects of the Foreign Corrupt Practices Act (FCPA) and their implications for American executives engaged in international marketing. American corporations are suffering a competitive disadvantage as a result of the FCPA and consequently some companies are finding ways to circumvent the new law.

国际营销反贿赂立法竞争劣势美国企业