Competitive Effects on Technology Diffusion
研究了企业间高技术创新的扩散过程，提出竞争因素（包括供给方和采用方行业竞争环境）如何影响新技术扩散的命题，扩展了现有行为范式。
This article takes as its central concern the diffusion of high technology innovation among business organizations. A set of propositions is developed that focuses on the competitive factors influencing diffusion. The article suggests how the supply-side competitive environment and the adopter industry competitive environment both affect diffusion of new technologies. The article seeks to extend the current behavioral paradigm for studying innovation diffusion by incorporating competitive factors as explanatory variables.