Strategic Mutual Learning Between Producing and Buying Firms During Product Innovation
本文基于技术发展（稳定/演进）和市场知识（已知/新兴）两个维度，探讨创新产品市场中生产与购买企业间的战略互学模式，对理解新产品开发中的合作与学习有参考价值。
The product innovation activities and strategies employed by successful innovators often differ from those used by firms having more mature products. Marketing strategies for innovating firms can vary along two dimensions of knowledge: technological development (stable and evolving) and market needs (known and emerging). In addition, producers often commit to forms of strategic relationships with their buyers because of the difficulties encountered when buying firms adopt and implement technological innovations. Starting with these two orienting constructs from the literature, Patricia Meyers and Gerard Athaide describe the kinds of learning that develop between producers and buyers when markets for a technological innovation are forming.