An Examination of the Convergent, Discriminant, and Predictive Validity of Fishbein's Behavioral Intention Model
检验了菲什拜因行为意向模型在收敛效度、区分效度和预测效度方面的表现，对营销和心理学研究者评估该模型的有效性具有参考价值。
Robert E. Burnkrant, Thomas J. Page, Jr., An Examination of the Convergent, Discriminant, and Predictive Validity of Fishbein's Behavioral Intention Model, Journal of Marketing Research, Vol. 19, No. 4, Special Issue on Causal Modeling (Nov., 1982), pp. 550-561