Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing
提出将营销活动嵌入组织业务流程以创造股东价值的框架，对营销学者和企业管理者理解营销的财务影响有参考价值。
Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey, Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing, Journal of Marketing, Vol. 63, Fundamental Issues and Directions for Marketing (1999), pp. 168-179