Would You Want Your Granddaughter to Marry a Taiwanese Marketing Man?
作者第三次探讨营销中的伦理问题，这次聚焦新国际营销框架的二阶道德效应，并得出令人惊讶的伦理结论。
The author explores, for the third time in 21 years, the ethical problems in marketing. This time, second order moral effects of new international marketing frameworks are examined, with somewhat surprising ethical conclusions from a recanting author.