Legal Developments in Marketing
《公共政策与营销杂志》宣布自1994年春季起新增“市场营销中的法律发展”专栏，每期发表两到三篇经同行评议的文章，分析反垄断、广告、消费者隐私与保护、产品责任等领域的法律趋势。
The Journal of Public Policy and Marketing is pleased to announce the introduction of a new Legal Developments in Marketing section beginning with the Spring 1994 issue. Ross Petty, the section editor, has written an illustrative preview article that appears here. In each JPP&M issue, the Legal Developments in Marketing section will contain two or three refereed articles discussing important recent cases, statutes, regulations, or scholarly legal analysis. Each article will analyze legal trends in one key marketing/public policy area. Topics covered include antitrust; advertising; consumer privacy and protection; consumer credit; intellectual property; international trade regulation; franchising, distribution, and marketing channels; product liability and safety; product information disclosure; pricing; and warranties. Those interested in reviewing or writing for this new section should contact the section editor: Ross D. Petty JPP&M Legal Developments Editor Associate Professor of Law Babson College Babson Park, MA 02157-0310 Tel. (617) 239-5529; Fax (617) 239-5230