A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts
构建了一个15项语义差异量表，用于测量自我概念、他人概念和产品概念，并通过重测信度和多特质多方法矩阵验证其信效度。
The author describes the construction of a scale to measure self-concepts, person concepts, and product concepts. Multivariate analysis and multidimensional scaling procedures are employed to develop a 15-item semantic differential scale. Measures of test-retest reliability are reported. Validity of the scale is assessed by the multitrait-multimethod matrix approach.