Strategic Partnerships in New Product Development: an Italian Case Study
本文通过一家意大利领先企业的案例，揭示了在创新驱动的市场中，与供应商建立紧密整合的伙伴关系如何缩短产品周期、提升产品质量和竞争力，并提出了建立高效合作关系的步骤。
This article provides some revealing insights into what a leading Italian firm operating in markets where innovation is a focal point of competition has learned about partnering with suppliers in the new products development process. To succeed in a rapidly changing environment, the firm promoted and sustained tightly linked, integrated supplier relationships. This provided one key element of a shorter product cycle, led to better products, and increased the firm's ability to compete. Andrea Bonaccorsi and Andrea Lipparini explore why partnering is critical for new product success. Finally, they highlight the steps that should be taken to make this relationship a productive one.