The Bass New Product Growth Model: A Sensitivity Analysis for a High Technology Product
评估了巴斯新产品增长模型在预测美国超市光学扫描设备季度和年度销售方面的表现,分别使用了有约束和无约束的市场潜力估计。
This paper assesses the performance of the Bass New Product Growth Model in forecasting quarterly and annual sales of optical scanning equipment for supermarkets in the U.S. The model is run with both constrained and unconstrained estimates of market potential.