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巴斯新产品增长模型:一项针对高科技产品的敏感性分析

The Bass New Product Growth Model: A Sensitivity Analysis for a High Technology Product

Journal of Marketing · 1981
被引 50
人大 AFT50UTD24ABS 4*

中文导读

评估了巴斯新产品增长模型在预测美国超市光学扫描设备季度和年度销售方面的表现,分别使用了有约束和无约束的市场潜力估计。

Abstract

This paper assesses the performance of the Bass New Product Growth Model in forecasting quarterly and annual sales of optical scanning equipment for supermarkets in the U.S. The model is run with both constrained and unconstrained estimates of market potential.

市场营销新产品开发计量经济学高科技产品