Nash's Theory of Cooperative Games as a Predictor of the Outcomes of Buyer-Seller Negotiations: An Experiment in Media Purchasing
通过媒体采购实验，检验纳什合作博弈理论能否预测买卖双方谈判结果，对营销和采购实践有参考价值。
Scott A. Neslin, Leonard Greenhalgh, Nash's Theory of Cooperative Games as a Predictor of the Outcomes of Buyer-Seller Negotiations: An Experiment in Media Purchasing, Journal of Marketing Research, Vol. 20, No. 4 (Nov., 1983), pp. 368-379