A diagnostic tool for identifying disharmonies within corporate innovation networks
本文介绍了一种管理工具,帮助技术驱动型企业诊断内部在认知、紧迫感和技术选择上的分歧,以打破技术僵局,改善新产品开发和商业化。
In an article in the previous issue of JPIM, Vasudevan Ramanujam and Gerhard Mensch introduced the concept of mismatches in the perceptions and priorities of various functional specialists, staff and line managers, and senior managers. These mismatches highlight lack of agreement among key participants in the innovation management process within a given company and indicate problems that could hinder performance of the whole management interaction system. Here Mensch and Ramanujam explore the use of a new managerial instrument that can help technology driven companies that are caught in a stalemate in technology. The technique is designed to improve new product development and commercialization of new technology by diagnosing discrepancies in awareness, sense of urgency, and opinions on technological choices which may exist within the organization.